Advertising goes homosexual

Lloyds Bank have started an advertising campaign.

Whilst the TV advert shows a homosexual couple proposing, it also shows a heterosexual couple kissing. This could be Lloyds' way of showing they cater for everyone's needs: heterosexual or homosexual.

One homosexual supporter (a homosexual himself, reading between the lines) has said:
"As a Lloyd customer I find it concerning that as a company you have received positive feedback on including a same sex proposal in your new advert but appear to only include it in your cinema advertisement - cutting all signs of it from your TV advert. This makes me believe that your attempt to appear inclusive is only a marketing gimmick and a selective one at that. Further to this I would also like to point out that the obvious detailing is also offensive and by this I mean the gay couple hug whilst the straight couple kiss. I can guarantee you that when I was proposed to, like the straight couple, I kissed my now husband when I accepted not merely gave him a hug. Clearly another weak attempt at equality. If you are going to attempt to lead the way and insist that lloyds is all about it's equal customers I suggest doing it in a less demeaning way."

But here's the thing: it's not really an issue regarding showing a homosexual couple only "hugging" whilst a heterosexual couple are "kissing", because the a similar question could be asked of why the heterosexual couple aren't proposing too?

It goes beyond that.

The issue is why they felt that their advertising poster should be of the homosexual couple embracing, with the words "he said yes".

Now, given that they are considered the top bank in the Stonewall index, as well as being the top LGBT employer in Scotland and Wales, they wish to show their support for the LGBT group.

BUT:

What would have happened if they had used the image of the kissing heterosexual couple instead?

I would imagine there would be huge repercussions involving accusations of Lloyds being "homophobic" or embarrassed to display an image of homosexuality.

In short, this is yet another example of the LGBT group having more freedom than the supporters of traditional heterosexual marriage.

Ultimately, there needs to be a clear decision on the issue: either allow people to advertise as they fit without the fear of repercussions (properly enabling freedom of speech), or else restrict freedom of speech by only allowing adverts which show different "sexualities" equally (and of course, with the correct percentage representation of the population).

It's such a shame that "heterosexual-bashing" is becoming the norm for the UK. It's actually a hate crime.